I am a native digital, with about 20 years of high tech career in both established corporations like Microsoft or HP and start ups like NetIQ, AlienVault or logtrust, currently serving at Cyber Works. Unique blend of background to understand the interlock between marketing and sales, across cultures and industries with clear metrics both upstream and downstream to deliver predictable, above target, results. #Sales #Marketing #Digital #Innovation #Enterprise #Cloud #Security #BigData
Follow me as @j_ayerbe
I am a seasoned Sales & Marketing Director, most recently with HP Enterprise Security Products and with AlienVault, a startup in cyber security. Currently serving with Cyber Works, Previous to that my career was in the Enterprise Software Sales and Marketing industry with well-known vendors like Microsoft or HP and various startups, including logtrust in Big Data Analytics.
I have a proven track record at transforming and developing new business, introducing new products to market, consistent overachiever and well versed in CISO / CIO level complex large deals; including telecommunications giants like Etisalat or Telefónica or Systems Integrators like Accenture or Deloitte.
I have managed business across EMEA and LATAM with various business models, i.e. direct selling, channel based, field / remote selling. I do have extensive hands on experience conducting business internationally (Europe, Middle East and Latin America).
Chief Commercial Officer @ Cyber Works AG
JUL 2016 – Present
Cyber Works of Switzerland develops, produces and deploys network-based products for information security, including network components and related services.
As the CCO I am leading the Sales, Marketing and Business Development efforts across the globe.
VP of Sales, LATAM @ Logtrust
FEB 2016 – JUL 2016
Logtrust is a Big Data, SaaS based, platform that allows companies of any size to gain Real Time operational insights and business intelligence; allowing them to maximise their business value with security intelligence, infrastructure monitoring, compliance, customer behaviour analytics, and business monitoring solutions.
Senior Sales Director, Iberia & LATAM@ AlienVault
FEB 2014 – JAN 2016
I build our LATAM operations recruiting and driving key Partners and Alliances, including a distribution agreement with one of the Global leaders, while delivering the expected revenue numbers for the region.
Security Sales Director, Iberia @ HP
FEB 2011 – FEB 2014
#1 Security vendor for SIEM (ArcSight), IDS (TippingPoint) and App Security (Fortify). Owned the market in Spain & Portugal winning all the large enterprise class deals. Developed 2 tier channel model with key MSSPs like Telefónica and Deloitte.
MBA @ IESE Universidad de Navarra
Executive MBA 2001-03
IESE #1 for Executive Education by Financial Times. Majoring in Finance & Economics. Included an Internship, 2005, in Shanghai, China.